Not entirely convincing - doesn't really get round to headlines - but an interesting set of commentaries.
What song titles teach us about making headlines stand out
http://www.poynter.org/how-tos/newsgathering-storytelling/writing-tools/146150/what-song-titles-teach-us-about-the-importance-of-good-headlines/
What song titles teach us about making headlines stand out
http://www.poynter.org/how-tos/newsgathering-storytelling/writing-tools/146150/what-song-titles-teach-us-about-the-importance-of-good-headlines/
