Wednesday, 4 January 2017

Understanding Visual Hierarchy in Web Design

The idea of 'visual hierarchy' is much more useful when writing about graphology than saying 'it's bold so it stands out/catches the eye'. That's true, but looking at the relative 'boldness' of the text section compared to all the other text, and the choice of *how* it's made bold (alone with other aspects of meaning like the emotional value related to a colour choice, for example), gives you much more to say.

Graphology should be linked to other features of language given greater weight by the exam board -- especially discourse structure: the organisation of the text including reading order and evaluation of importance.